Overview
BFMAA is an authentic Filipino Martial Arts academy situated in the West Midlands. Chief instructor Guru Mohammed Ibrahim has over 40 years experience in the field of martial arts and is one of six full-contact instructors in the world in the Warriors Eskrima System.
Guro Ibrahim has 40 years of martial arts experience. He began training at the age of 15 and has trained under the tutelage of some of the best martial arts instructors in the world in styles such as Wing Chun Kung Fu, Jeet Kune Do, Ju-Jitsu, Taekwondo, Grappling, and the Filipino Martial Arts.
The challenge
BFMAA’s Guro Ibrahim contacted me seeking a local designer to provide a logo, website, and social media presence. The first step in developing a brand image is to collect as much information as possible. It is during this stage that all decisions are made, including the development of the brand identity and the development of the website as well as print communications and social media.
Outcomes
In addition to being built according to BFMAA’s requirements, the website has achieved excellent search engine rankings on Google and Bing. The result was an increase in inquiries, resulting in a 120% increase in student enrollment.
