1. Keyword research

The first step is to identify the keywords that your target audience is searching for. You can use a keyword research tool like Google Keyword Planner or Semrush to find relevant keywords and see their search volume and competition level.

2. On-page SEO

On-page SEO refers to the optimisation of your website’s content and structure. This includes things like:

• Using your target keywords in your page titles, meta descriptions, headings, and throughout your content
• Writing high-quality, informative content that is relevant to your target audience
• Optimizing your images with relevant alt text
• Making sure your website is mobile-friendly

3. Technical SEO

Technical SEO refers to the optimisation of your website’s backend structure and performance. This includes things like:

• Making sure your website is fast and responsive
• Fixing any broken links or 404 errors
• Creating an XML sitemap and submitting it to Google Search Console
• Robots.txt file

4. Link building

Link building is the process of getting other websites to link to yours. Links from high-quality websites are a signal to search engines that your website is authoritative and trustworthy.

There are many different ways to build links, such as:

• Guest blogging on other websites
• Creating high-quality content that other websites will want to link to
• Promoting your content on social media
• Reaching out to other websites in your niche and asking for links

SEO tips for beginners

Here are a few SEO tips for beginners:

• Focus on a few relevant keywords per page.
• Write high-quality content that is informative and engaging.
• Optimize your images with relevant alt text.
• Make sure your website is mobile-friendly.
• Fix any broken links or 404 errors.
• Create an XML sitemap and submit it to Google Search Console.
• Be patient and consistent with your SEO efforts.

SEO takes time and effort, but it is one of the best ways to get organic traffic to your website. By following the tips above, you can improve your website’s ranking and reach a wider audience.

Additional tips

In addition to the tips above, here are a few more things you can do to improve your SEO:

• Use internal links to connect your different pages together. This helps search engines understand the structure of your website and makes it easier for them to find your content.
• Use social media to promote your content. Sharing your blog posts and articles on social media can help you reach a wider audience and attract more visitors to your website.
• Keep your website updated with fresh content. Search engines love new content, so make sure to regularly publish new blog posts, articles, and other types of content.
• Monitor your SEO results. Use tools like Google Analytics and Google Search Console to track your website’s traffic and ranking. This data will help you identify areas where you can improve your SEO efforts.